Topical, timely insights

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Get instant access

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Be the first to know

Be the first to know

Timely insights put you ahead – and keep you there.

Spark ideas

Spark ideas

Get fresh inspiration with every Zeitgeist release.

Act fast

Act fast

Leverage top trends and insights on consumer mindsets.


Sharpen your view

Zeitgeist uses a different set of questions every month. That gives us incredible flexibility to ask about what matters right now. We hold up a mirror to the world and bring you the reflection.


Get a global outlook

Initially focussed on the UK and U.S., we’ve expanded Zeitgeist to cover France, Germany, Italy, India, Brazil, Japan, China, Australia, Singapore, and Canada.


Supercharge your research

Already got access to our core data? Overlay your audiences with GWI Zeitgeist (and vice-versa) for an even more detailed picture. Superusers can do the same with crosstabs, opening up infinite possibilities.

The science part

Zeitgeist in numbers


10 minutes

Our mobile-optimized questionnaire is quick to complete.


15k+ sample

We regularly add new markets - keep an eye out for additions.


6 topics

Zeitgeist typically covers around 6 topics every month.


30-40 questions

We keep Zeitgeist questionnaires short and snappy.

See the data for yourself

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You’re in good company

Discover why some of the world’s most influential agencies and brands rely on GWI.

  • Google
  • Twitter
  • Microsoft
  • Ogilvy
  • OMD
  • BuzzFeed
  • Publicis Groupe
  • Snapchat
  • Spotify
  • Barefoot Proximity
  • Brilliant Noise
  • Dentsu Aegis Network
  • Edelman
  • Electronic Arts
  • GroupM
  • Havas
  • IAAF Athletics
  • IPG Mediabrands
  • LinkedIn
  • Mediacom
  • Omnicom Group
  • The Guardian
  • TMW Unlimited
  • Vayner Media
  • We Are Social
  • WPP
  • Zenith Media

Don’t take our word for it

We love sharing in our customers’ success, and they love sharing their stories. Read case studies from agencies, brands, publishers and businesses of every shape and size to find out how they drive real growth with our solutions.

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