New America. New insight.

Our study provides the answers you need right now

Ask the right questions

Ask the right questions

Get insight into what’s big at the moment – from podcasting and flexitarianism to the gig economy

See more of your audience

See more of your audience

Dig into a sample three times the size of most, surveying every single facet of their lives

React when it counts

React when it counts

Analyze new data every single quarter and act faster combining thousands of attributes

Focus on motivations

Focus on motivations

Know what your audience values with insight into cultural identity, fears, aspirations and more

Is your data fresh_

Is your data fresh enough?

American society, like many others, is facing a new reality. As a researcher, you need to know what this means for your brand. With faster turnarounds, bigger samples and answers on the questions rarely asked, this survey was created to reflect the new America. The diverse, ever-changing America of now.

Do you get your consumers

Do you really get your consumers?

Oscar Wilde said “the answers are all out there, we just need to ask the right questions.” Explore psychographic profiling points, unearthed through questions not typically asked, so that you can better understand the consumer mindset.

I voted GWI USA

Are you talking about what matters?

Brands need to understand what people care about. This new study tracks (in detail) the most current and fast-moving issues that really matter to Americans. Featuring a whole host of questions around the role race and ethnicity plays in the lives of consumers, explore what it really means to be Hispanic, African American, Asian American and more in today's society.

Size counts when it comes to your sample

The numbers that make a difference to you

50 states

Compare US markets or deep-dive into your local audiences

80,000 participants

Access an annual sample size three times larger than most

240m+ consumers

Profile your unique audiences aged 16+ for deep, actionable insights

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You're in good company

Discover why some of the world’s most influential agencies and brands rely on GWI.

  • Google
  • Twitter
  • Microsoft
  • Ogilvy
  • OMD
  • BuzzFeed
  • Publicis Groupe
  • Snapchat
  • Spotify
  • Barefoot Proximity
  • Brilliant Noise
  • Dentsu Aegis Network
  • Edelman
  • Electronic Arts
  • GroupM
  • Havas
  • IAAF Athletics
  • IPG Mediabrands
  • LinkedIn
  • Mediacom
  • Omnicom Group
  • The Guardian
  • TMW Unlimited
  • Vayner Media
  • We Are Social
  • WPP
  • Zenith Media

Don’t take our word for it

We love sharing in our customers’ success, and they love sharing their stories. Read case studies from agencies, brands, publishers and businesses of every shape and size to find out how they drive real growth with our solutions.

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