Get the fans on side

This first-of-its kind study brings your crowd into focus.

Get the right answers

Get the right answers

Pinpoint exactly what you want to know about – from fandom to sports participation.

Examine your markets

Examine your markets

Compare and contrast all kinds of sports fans across major commercial regions.

Be proactive, not reactive

Be proactive, not reactive

Analyze new data every six months and act faster with tens of thousands of audience attributes.

Get empathy on tap

Get empathy on tap

Look way beyond demographics and behaviors and get inside their values, fears, expectations and aspirations.


How well do you know your fans?

Getting the answers you need means asking the right questions. And with thousands of demographic, behavioural and psychographic data points, we’ve got you covered. Get the full picture by looking beyond the sports, leagues and teams they enjoy, and into their wider passions, values and lifestyles. There’s more to fans than sports alone.


Are you spotting the oppor­tun­ities?

Your audience is your biggest asset, and the journey starts and finishes with them. Whether you’re selling to sports fans, sourcing sponsorship, building brand awareness or hunting for the next partnership - it all comes down to the value you bring. Only when you’ve got them sussed, will you be able to spot, size-up, and capitalize on the opportunities out there.

What’s the line up?

Let’s crunch the numbers.

18 markets

Create unique audiences from our pool of global sports fans.

190+ competitions

Track all major leagues and their followers.

600+ teams

Know the fans behind the world's most popular teams.

1.8bn+ fans

Our weighted sample lets you accurately size up your markets.

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You’re in good company

Discover why some of the world’s most influential agencies and brands rely on GWI.

  • Google
  • Twitter
  • Microsoft
  • Ogilvy
  • OMD
  • BuzzFeed
  • Publicis Groupe
  • Snapchat
  • Spotify
  • Barefoot Proximity
  • Brilliant Noise
  • Dentsu Aegis Network
  • Edelman
  • Electronic Arts
  • GroupM
  • Havas
  • IAAF Athletics
  • IPG Mediabrands
  • LinkedIn
  • Mediacom
  • Omnicom Group
  • The Guardian
  • TMW Unlimited
  • Vayner Media
  • We Are Social
  • WPP
  • Zenith Media

Don’t take our word for it

We love sharing in our customers’ success, and they love sharing their stories. Read case studies from agencies, brands, publishers and businesses of every shape and size to find out how they drive real growth with our solutions.

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