The platform is so easy to use and the UI is great – a refreshing difference to some others in the market which are a nightmare to navigate!
For anyone who works in international media and publishing, it’s a huge advantage to have this visibility, this scale and this consistency across so many markets.
Using GWI, we were able to disprove the idea that Korean drama is niche and that dubbing would be required in the US and UK, which is a pretty cool story.
GWI makes it really easy for our teams to understand the data, access it and create bespoke reports for client conversations.
GWI has so many different markets we can tap into that your competitors don't have.
Match Media Group
The detailed data around media consumption habits and viewing trends opened up opportunities for new budgets where we weren’t in the initial consideration set.