Be down with the kids

This unique study hands the mic to the youngest generation.

Get the <br class="show-for-large" />right idea

Get the
right idea

We ask the questions no one else is, generating current, relevant, and fresh insight.

Find out what they care about

Find out what they care about

Understand their motivations, desires, fears and attitudes – straight from the source.

Trust <br class="show-for-large">the data

the data

Our approach is 100% transparent. The survey is fully opt-in, private and safe with no PII collected on the youths.

Get better <br class="show-for-large">answers

Get better

Find out what really engages and excites them through surveys that are built to speak their language.


See the world through their eyes

To get a real picture of today’s kids, you have to go beyond demographics and simply ask them. And with thousands of demographic, behavioral and psychographic data points, that’s exactly what we did. Dive into the hopes, fears, dreams and opinions of the youngest generation and find out exactly how to move them.


Get research that’s 100% transparent

Our Kids survey is fully opt-in, private and safe with no PII collected on the respondents. That means you can get good insights that are collected in an ethical and trustworthy way with 100% transparency into your research method.


Kid-proof your ideas and strategies

Got an idea for a product, content, campaign or something else? Kid-proof it by checking whether it’s what they really want. The best products and content are born from listening to your audience – and now more than ever, taking more strategic steps to be risk-averse will pay off.


Rely on data that’s built by kids

If there’s anyone who doesn’t hold back when asked their opinions, it’s kids. So when data’s created by the kids themselves, you know it’s the truth. Our survey asks the questions no one else is, to map out the true opinions and feelings of kids and deliver high quality answers.

Time for roll call

Let’s get into the nitty gritty.

16 markets

Get insights on a global level with data harnessed across 16 markets

8–15 year-olds

Kids aren’t all the same - pinpoint the age group that matters to you

19k sample

Get a true picture with answers from thousands of youngsters

Book your demo

You’re in good company

Discover why some of the world’s most influential agencies and brands rely on GWI.

  • Google
  • Twitter
  • Microsoft
  • Ogilvy
  • OMD
  • BuzzFeed
  • Publicis Groupe
  • Snapchat
  • Spotify
  • Barefoot Proximity
  • Brilliant Noise
  • Dentsu Aegis Network
  • Edelman
  • Electronic Arts
  • GroupM
  • Havas
  • IAAF Athletics
  • IPG Mediabrands
  • LinkedIn
  • Mediacom
  • Omnicom Group
  • The Guardian
  • TMW Unlimited
  • Vayner Media
  • We Are Social
  • WPP
  • Zenith Media

Don’t take our word for it

We love sharing in our customers’ success, and they love sharing their stories. Read case studies from agencies, brands, publishers and businesses of every shape and size to find out how they drive real growth with our solutions.

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