Connect with your players

Go beyond the game

Go beyond the game

We don’t just track their gaming habits, but every aspect of their lives.

Get more for your money

Get more for your money

No more guessing – we take insight to the next level.

Peek behind the scenes

Peek behind the scenes

Find out why gamers play and how to keep them playing.

Get to 1st place and stay there

Get to 1st place and stay there

With the freshest data, you can get ahead – and stay ahead.

Is your data at max level_ v3

Is your data at max level?

Always a dynamic, fast-moving industry, this year gaming has seen huge changes. More time at home means extra time spent gaming, so it’s becoming more mainstream than ever. Time to update your research to keep track of the changes and hit them where it counts.


Are you a bit sus?

Why do people do the things they do? We love a mystery, but not this kind. Our data maps the motivations behind the actions, giving a complete, 3D picture of your gamers. Use it to know exactly why your fans engage with your brand, and pinpoint what makes you stand out from the crowd.


Are you really part of the team?

Brands need to understand what gamers care about. We ask them all you need to know, tracking psychographic elements (like their response to COVID-19) and offering it up alongside their gaming preferences and habits. It’s a one-stop shop for knowing gamers inside and out.

Size counts when it comes to your sample

Let’s crunch the numbers

18 markets

Pin down the gamers that matter to you

140+ franchises

Keep tabs on them all or pick some to target - we don't mind either way

25+ teams

Get into the game with insight into esports teams

30+ leagues and events

Be there on game day and track the action

Book your demo

You’re in good company

Discover why some of the world’s most influential agencies and brands rely on GWI.

  • Google
  • Twitter
  • Microsoft
  • Ogilvy
  • OMD
  • BuzzFeed
  • Publicis Groupe
  • Snapchat
  • Spotify
  • Barefoot Proximity
  • Brilliant Noise
  • Dentsu Aegis Network
  • Edelman
  • Electronic Arts
  • GroupM
  • Havas
  • IAAF Athletics
  • IPG Mediabrands
  • LinkedIn
  • Mediacom
  • Omnicom Group
  • The Guardian
  • TMW Unlimited
  • Vayner Media
  • We Are Social
  • WPP
  • Zenith Media

Don’t take our word for it

We love sharing in our customers’ success, and they love sharing their stories. Read case studies from agencies, brands, publishers and businesses of every shape and size to find out how they drive real growth with our solutions.

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