Our data header

Take your data beyond borders

Create and analyze your own audience segments in 50 markets and drill down into specific, local markets. Easily compare countries side-by-side to build a global strategy, or test whether a concept that lands in one region will work in another.

Our data coverage

Make your insights stand out

Sometimes you need more than raw data. Easily visualize and export your findings in beautiful charts. Add or remove audiences, waves, locations, and tailor to your heart's content. Present data that strikes a chord with even the non-data-savvy.


Reach new levels
of understanding

Our leading platform lets you cut straight to the impactful insights. Casual users or experienced analysts can quickly build detailed profiles using our simple drag-and-drop tools.

Our platform

Move at the speed of trends

Access a vast data set, updated every quarter. Use the latest insights into your audience to jump on the right trends at the right time. When behaviors and interests change, you can refine your targeting for better ROI.

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Dive deeper with 
Core Plus

Have a Core subscription covering the UK, 
France, Italy, Germany, Spain, Canada, China, 
or India? Unlock localized insights across these markets from 50,000+ recontacted Core 
respondents and 4,000+ brands, all for free.


Get closer to your US consumers

Our newest data set asks questions no one else is asking. Tracking the most relevant and fast-emerging trends along with the most current issues, find out what really matters to the modern American.

Our GWI USA data

Tailor your data

Get customized insights to make smarter business decisions. Probe further into hard-to-reach audiences and ask any questions you want with surveys that are tailored to your business, products and services.

Our custom data

Add B2B data to your research stack

Take a closer look at the modern professional. Sync our latest data set with your own for unique insight into working professionals across 17 global markets.

Our work data

Use rich data to guide your strategy

Tap into the world's largest survey on the digital consumer

Profile consumers with pinpoint accuracy

Profile consumers with pinpoint accuracy

Our capabilities take you far beyond demographics. Using specific lifestyle traits including hobbies and interests, segment and define your audiences in unparalleled detail.

Connect at every touchpoint

Connect at every touchpoint

Know your consumer's decision making processes at each stage of the purchase journey. Shape your message to engage with your audience in the moments that matter.

Reach your audience effectively

Reach your audience effectively

Create a strategy that drives the success of your media campaigns. Identifying your key audiences, no matter how complex, and understand how to reach them in the best way.

You’re in good company

Discover why some of the world’s most influential agencies and brands rely on GWI.

  • Google
  • Twitter
  • Microsoft
  • Ogilvy
  • OMD
  • BuzzFeed
  • Publicis Groupe
  • Snapchat
  • Spotify
  • Barefoot Proximity
  • Brilliant Noise
  • Dentsu Aegis Network
  • Edelman
  • Electronic Arts
  • GroupM
  • Havas
  • IAAF Athletics
  • IPG Mediabrands
  • LinkedIn
  • Mediacom
  • Omnicom Group
  • The Guardian
  • TMW Unlimited
  • Vayner Media
  • We Are Social
  • WPP
  • Zenith Media

Don’t take our word for it

We love sharing in our customers’ success, and they love sharing their stories. Read case studies from agencies, brands, publishers and businesses of every shape and size to find out how they drive real growth with our solutions.

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