GWI Custom
Size your market opporunity

Size your market opportunity

Go further than broad target market analysis. Use tailored research to spot key trends and opportunities for the best return. Get exact figures on your market and the customers within for a precise reading on its true potential.

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Pinpoint and profile

Pinpoint and profile your next customer

Find, validate and profile your ideal target segments. Go far beyond demographics with insight into attitudes, interests, perceptions and more. Then map their behaviors to identify the touchpoints that matter.

Shape and refine

Shape and refine your message

Check your message is on point before putting spend behind it. Screen and test your ideas among your exact target audience with research that tells you exactly what works and why. Get an inside look at what's sure to have an impact.

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Get real measurement

Get real with your measurement

Don't make measurement an afterthought. Track the effectiveness of multi-media campaigns from start to finish by combining analytics and survey data. Probe further with tailored studies that assess your impact on real people.

Get the best return for your ideas

Choose a bespoke solution for tailored answers on your target audiences

Tell us what you need

Tell us what you need

Our research isn't the only thing we customize. We deliver projects of all kinds to the world's leading brands, agencies, and publishers. Tell us what you need and we'll show you why they trust us.

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You’re in good company

Discover why some of the world’s most influential agencies and brands rely on GWI.

  • Google
  • Twitter
  • Microsoft
  • Ogilvy
  • OMD
  • BuzzFeed
  • Publicis Groupe
  • Snapchat
  • Spotify
  • Barefoot Proximity
  • Brilliant Noise
  • Dentsu Aegis Network
  • Edelman
  • Electronic Arts
  • GroupM
  • Havas
  • IAAF Athletics
  • IPG Mediabrands
  • LinkedIn
  • Mediacom
  • Omnicom Group
  • The Guardian
  • TMW Unlimited
  • Vayner Media
  • We Are Social
  • WPP
  • Zenith Media

Don’t take our word for it

We love sharing in our customers’ success, and they love sharing their stories. Read case studies from agencies, brands, publishers and businesses of every shape and size to find out how they drive real growth with our solutions.

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