Look closer at today's professionals

Identify your buyers

Identify your buyers

Find out who manages the budget and how they research new solutions

Map the journey

Map the journey

From discovery to purchase, track the steps they take and what influences their decisions

See how they think

See how they think

Analyze their behaviors, attitudes and perceptions in the workplace

Know the tools that matter

Know the tools that matter

From Google to Salesforce, find out what software defines the modern workplace

Who are your B2B buyers

Who are your B2B buyers?

Understanding what drives B2B sales in the new normal takes far more than market data and desk research. It means digging into what makes them tick. That's why our data goes deeper - linking with the world's largest study on the online consumer for the 360-degree view you can't find elsewhere.

Are you getting the right return_

Are you getting the right return?

In the wake of the coronavirus pandemic, budgets are under more scrutiny. Strategic spending means knowing exactly how to entice your consumers, and what channels to invest in. Our data tells you this and more, showing you how consumers interact with B2B brands.

Is your data matching up_

Is your data matching up?

In today’s world, you need more than one source of data to get your targeting on point. But with different methodologies, the numbers don't always add up. Relying on one source of research that’s consistent, reliable and accurate, there’s no more room for error.

Look closer at the tools that matter

See how B2B consumers interact with their software, and how their needs differ

See the data for yourself

Want to find out more? Get in touch and book your demo.

Book free demo

You're in good company

Discover why some of the world's most influential agencies and brands rely on GWI.

  • Google
  • Twitter
  • Microsoft
  • Ogilvy
  • OMD
  • BuzzFeed
  • Publicis Groupe
  • Snapchat
  • Spotify
  • Barefoot Proximity
  • Brilliant Noise
  • Dentsu Aegis Network
  • Edelman
  • Electronic Arts
  • GroupM
  • Havas
  • IAAF Athletics
  • IPG Mediabrands
  • LinkedIn
  • Mediacom
  • Omnicom Group
  • The Guardian
  • TMW Unlimited
  • Vayner Media
  • We Are Social
  • WPP
  • Zenith Media

Don’t take our word for it

We love sharing in our customers’ success, and they love sharing their stories. Read case studies from agencies, brands, publishers and businesses of every shape and size to find out how they drive real growth with our solutions.

Read more